With certain vehicle brands, it is evident in their car designs just how much they love their customers—this is especially true of the MINI brand. Mini Coopers are one of the most cherished, most loved, and most highly sought-after cars in the automotive industry. Their small size and unsurpassed performance standards consistently deliver customers a driving experience that they’ll never want to give up. If you love MINIs just as much as we do, it’s likely for the following reasons:

The Mini Cooper: A Rich History

The Mini Cooper story begins in the 1960s with John Cooper, a trail blazer in the automotive industry. He saw that MINIs offered racers a unique chance at success because of their tiny stature and high quality engineering, and deemed Mini Coopers as prized cars for the everyday driver and car enthusiasts alike. Today, the MINI brand is not just a force to be reckoned with on the racetrack, but offers average drivers the opportunity to experience truly exceptional quality in a vehicle. In other words, Mini Coopers are the best of both the racing and everyday driving worlds, largely due to their rich history. This is one of the reasons why they are prized and cherished by drivers all over the world today and continue to be one of the top-selling cars available.

Advantages of the MINI brand

Mini Coopers have a unique combination of advantages that appeal to a wide range of customers. While in the past cars were all about performance, today they must be an exceptional balance of efficiency, performance, function, safety, and of course, fun—qualities that the MINI brand instills in every model they produce. Here are some of the advantages of the MINI brand that drivers express appreciation in:

Fuel efficiency

Due to their small stature, Mini Coopers are highly fueled efficient according to the standards that drivers are looking for these days—their quality engineering allows for optimal performance at a minimal cost.

High-end performance standards

In recent years, BMW has produced various Mini Cooper models, which has stepped up their quality and performance even further. The German engineering behind both MINI and BMW allow for exceptional handling, which is one of the reasons for their recent spike in popularity with racers.

Compact comfort

Many drivers assume that because the Mini Cooper is especially compact that they won’t be especially comfortable driving one; however, MINI drivers find that they have all the space they need, and the luxurious amenities that these cars come with make their compact size irrelevant—unless you’re trying to turn a corner or accelerate quickly!

Unique customization options

Another fantastic attribute of the MINI brand is the ability to customize your Cooper to your liking. Mini Coopers come with a wide range of options, making them easy to personalize to your liking.

If you drive a MINI, how can you best care for it?

MINIs are special cars; they require specialized services that you can’t find just anywhere—surprisingly much to the driver’s advantage. When you bring your Mini Cooper to an automotive specialist, you not only receive a high quality of care, but you also get to interact and consult with individuals who take pride in their work and are drawn to the MINI brand. Bringing your Mini Cooper to an automotive specialist is the first thing you should do to best care for your car. Besides that first and critical step, there are a few other things you can do to keep your MINI in the best condition possible, all year round, for the life of the car.

• Hire a MINI specialist
• Stick to a solid maintenance plan
• Don’t put off repairs
• Use only high quality replacement parts

The MINI experts here at Das European Autohaus serve clients from Spring and Houston, TX with specialized automotive services. Our specific skill and knowledge working with Mini Coopers puts our clients at ease, as they know that we take pride in every project we take on. Furthermore, we believe that every MINI driver should have access to specialized, affordable automotive care; that’s why we keep our prices competitive and fair. If you’d like to learn more about our shop’s qualifications or would like to schedule an appointment with us to service your Mini Cooper, please contact us today.